Open Web Analytics helps you track and analyze how people use your websites

Open Web Analytics helps you track and analyze how people use your websites

This is a quick prensentation of Open Web analytics, an open-source web analytics software.

Everybody knows Google Analytics but there are many web analytics softwares out there.
Depending on your needs your criteria might be: cost, privacy, graphs, design, features, adaptability, etc.
According to us, OWA is the best compromise.

Features

Among the OWA features we will notice the following:

  • Privacy: All the analytics data are stored on your server.
  • Compatibility: Of course you can use several analytics services (OWA + Google Analytics for instance) at the same time.
  • PHP API: invoke OWA from within your PHP application. This allows for an easy way to build web analytics right into your application logic.
  • Javascript Tag: this works exactly as the Google Analytics JS tag would.
  • WordPress plugin: just install the wordpress plugin and you get everything settled for you as the OWA server is embeded within the plugin.
  • Multiple Web Site Support: track any number of web sites and view statistics in aggregate or by site
  • Click Tracking: Track where exactly on a web page users are clicking and view clicks by browser type
  • Click Heat Maps: view a heat map of where users are clicking on your web pages
  • Full MVC based framework



Multiple Web Site Support

Open Web Analytics

Open Web Analytics

OWA allows you to follow as many web sites as you want to and to give specific access to specific users.


Click Heat Maps

Open Web Analytics Heat Map

Open Web Analytics Heat Map

Open Web Analytics Heat Map

Open Web Analytics Heat Map

Heat Maps give you the opportunity to know the warm and cold area for every page. You will be able to know within a glance which links draw attention.


Open Web Analytics for WordPress

Open Web Analytics for WordPress

Open Web Analytics for WordPress

This allows you to install everything you may need within a single click.
No further configuration is required. The main drawback here – except from not being able to customize OWA as you want to – is that the latest OWA version might not be available as WordPress plugin.


Domstream Recording

This might be very useful when testing a website on users panels: you can record and play back every user mouse movement!



Installation

You will find here more that you will need to install OWA: OWA Installation
Installing OWA should not take more than 15 minutes. You just need a basic PHP + MySQL hosting. Just unzip the file on your web server and follow the procedure. There is no trick at all.
Upgrading to a new version has been as easy, so far: unzip the new version over the installed one and that’s it.

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About the Author

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Benjamin Bellamy

Paris, Beirut, NYC & Agen // e-commerce, social media, open-source & geek // follow me on twitter: @benjaminbellamy.

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